Attribution Help

Overview The Attribution Reporting API makes it possible to measure when an ad click or view leads to a conversion on an advertiser site, such as a sale or a

Web attribution collects web events from users and attributes these conversions, either to referrers received from the load of the web SDK on a client's webpage

attribution Quick definition: Attribution refers to the practice of assigning credit for conversions or revenue to marketing touchpoints in order to

attribution Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey