Understanding Attribution in Social Psychology

attribution  Attribution models are frameworks for analyzing which touchpoints or marketing channels get credit for a conversion in the customer's journey  Attribution n 1 The act of attributing or ascribing, as a quality, character, or function, to a thing or person,

Marketing attribution includes all the actions we can take to map out that customer journey More specifically for this piece, attribution is the method by Attribution Attribution in marketing refers to the process of attributing value or credit to different touchpoints in a customer's journey, in order to

attributions? DOI: 9781315804514-3 Central to attribution and attributional theories is the assumption that individuals engage in a search for ATTRIBUTION translate: 歸因;歸屬 Learn more in the Cambridge English-Chinese traditional Dictionary