What Is Brand Positioning? Definition, Example, and Why It

What Is Brand Positioning? Definition, Example, and Why It brand positioning The goal of brand positioning is to establish a unique and favorable position for a brand in the minds of consumers, differentiating it from brand positioning A brand positioning strategy is the foundation of any successful brand The seven essential elements are: market category, target audience, USP,

brand positioning How to create a brand positioning strategy · Assess your current brand positioning · Identify and research your competitors · Compare your

brand positioning Four elements make up a brand positioning statement To start, define who you will serve Then, define where you will play and Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors