Cognitive dissonance

cognitive dissonance  The central thesis of cognitive dissonance theory is that when two beliefs are inconsistent, individuals experience negatively arousing The theory of cognitive dissonance was molded by Leon Festinger at the beginning of the 1950s It suggests that inconsistencies among cognitions

Additional studies have revealed that cognitive dissonance engages other brain regions, such as the insula and dorsolateral prefrontal cortex ( Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology It has gen- erated hundreds and

Cognitive dissonance is the psychological conflict a person experiences when they hold simultaneous conflicting attitudes, beliefs or behaviors  Cognitive dissonance is based on the idea that when two ideas are psychologically not