Chapter 3 - Marketing Communication Strategy

Master of Communication Arts in Digital Marketing Communications School of Communication Arts — Program — Master of Communication Arts in Digital Marketing

Definition, importance and process of creative idea development for marketing communications, strategies for creating a message for storytelling, composition,

marketing mix To Communicate The primary objective of marketing communication is to share ideas, thoughts, and views with the target audience Companies do it through public

marketing communication Marketing communications are the promotional tools, marketing channels, messages, and media that marketers use to communicate with their